AGENCY PRODUCER

The world renowned current affairs publication approached us with a rare opportunity to shoot a promo with Google Chairman and Non-Executive Director, Eric Schmidt. After a tremendously fun ideating process with a slew of incredibly talented writers, we landed on recreating its famous Henry Kissinger ad from 1996, but for a modern audience. The result: a brilliantly simplistic ad that taps into the world of nostalgia while helping building awareness for the global magazine.